Play Big
February 13, 2011
A few numbers: My company, Monaco Lange, is comprised of 6 talented people. We work on anywhere from 50-100 assignments every year. We have approximately 40 companies we work with, and 60 or 70 people we report to on a yearly basis. The work we do (branding, marketing and advertising) ripples out to their constituents, which is an unknown number, but could be thousands.
So, what we do has very little statistical significance on the world. We touch and inspire a finite number of people doing what we do very well.
My question is what can Monaco Lange be doing that will have a larger impact? What can we be doing that will help transform the world?
I am currently looking at Monaco Lange in this way. We are experts at what we do. Now, how can we shape that core competency into something that can and will do global good? I’m not interested in touching and inspiring thousands, I’m interested in touching and inspiring millions.
That is the bigger game I want to play.
